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Attrilab

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The SaaS tool that lets you calculate the ROI of your traffic generation activities.

  • Compare traffic sources against one another based on a specific attribution model.

    at the first visit, at the last visit, as a contribution at 7 or 30 days, linearly at 7 or 30 days, in a U-shape

  • Compare models for a specific source

Mesurez la rentabilité réelle de vos sources marketing sans cookie

Our Attrilab tool measures 100% of your traffic from the very first touch.

Mesurez la rentabilité réelle de vos sources marketing sans cookie

Our tool features a simple interface that allows you to easily compare sources by selecting the attribution model, from first-click to last-click.

All traffic sources are displayed and can be compared at a glance. You can then switch attribution models using a selector to view how source performance varies depending on the model. Data is presented in both charts and tables to meet every need.

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Just as simply, our tool allows you to compare attribution models for a given source with a single click.

All available attribution models are displayed, and they can be compared for a given source to estimate its natural role in the user journey. Switching between source comparison and model comparison is easily done using a selector.

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Mesurez la rentabilité réelle de vos sources marketing sans cookie
Le module de segmentation Attrilab

Our tool's audience segmentation module makes it possible to better understand which source performs best.

Creating segments allows you to filter data based on visits to a specific page or a specific action, enabling a more in-depth performance analysis.

See for yourself

And there are plenty of other features to discover.

  • API to easily export and reuse aggregated data

  • Traffic sources customization

  • Categorization and merging of actions

  • Servers optimized to minimize unnecessary calculations.

  • Data collection limited to what is strictly necessary

  • Dark mode / Light mode interface

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